Strategic Communications

This simulation-based session examines three phases in the communications strategy of Gabriel Resources in Romania as the company tries to develop a $15 billion dollar gold ore deposit in the face of NGO opposition. Participants examine the communications tactics of the NGO activist leading the opposition and senior management teams, and then engage in “war game” exercises in which teams try to devise strategies for each side.

Learning Objectives

  • Understand how other stakeholders (governments, NGOS, multilateral institutions) see the world.
  • Identifying strengths and weaknesses in various communication strategies to combat opposition campaigns.
  • Ability to creatively develop and implement strategic communications strategies to defeat opposition to a project.